Brand Experience

Shaping how brands are experienced and chosen

Brand Experience

Shaping how brands are experienced, felt, and chosen

WHAT WE BELIEVE

Brands are built in connected experiences

In a world shaped by AI, constant visibility, and shifting expectations, discoverability is just as critical as desirability – and both must be earned. Every audience and channel has a role in shaping how a brand is understood, trusted, and valued both internally and externally.  We believe the brands that win today are the ones that show up consistently and meaningfully across every stakeholder audience. 

WHAT WE DO

Shape the way people discover and experience brands

Brand experience lives across a connected ecosystem, shaped in the moments where culture, communities, and algorithms decide what gets seen and what matters most today. With every interaction creating an intended (or unintended) experience, it’s easy to create a fragmented brand world. From legacy brands to emerging challengers, we turn fragmented interactions into connected, discoverable, and memorable experiences.

HOW WE DO IT

Operate as stakeholder connectors to deliver scale and impact

We bring together psychology, strategy, creativity, and technology to create experiences that reflect audiences’ expectations for how brands interact, connect, and compete. We ensure companies, brands, and their leaders show up in the right places – across real-world, digital, and LLM-driven environments – and deliver an experience that people will remember and share. The result is stronger cultural relevance, deeper engagement, and sustained growth.

OUR WORK

Great partnerships

OUR TOOLBOX

360-marketing communications across consumer brands

Brand Narrative Refinement /Development​

Brand Purpose Development /Execution​

Brand Strategy​

Retail Media Network​

Paid Media​

Community Management​

Sponsorships​

Brand Partnerships

Reputation Management​

Retail / Customer Communications​

Influencer Identification Engagement​

Social Media

Earned First Creative​

AI Optimization​

SEO/GEO​

Media Relations​

Executive Visibility​

Video and Content Development / Distribution​

Retail / Customer Communications​

Event Development /
Management​

Issues and Crisis​

Community Engagement​

Sports Marketing​

Integrated Marketing​

Entertainment Marketing

Brand Experience Leadership

Corinne Gudovic

Head of Brand Experience

Tera Miller

Head of Creative Planning

Ilana Shenitzer

EVP, CPG, Food & Beverage

Lauren Sugarman

EVP, Strategic Planning

Stuart Wood

Head, Missouri Creative

Paul Brennan

Head, Missouri Creative

Interested in learning more?

THE LATEST

News & views

Article - 01/26/2026

Ruder Finn Expands Global Brand Experience Capabilities with Missouri Creative Acquisition

Article - 08/25/2025

Ruder Finn Named PR Agency of Record for Noodles & Company

Article - 03/24/2025

Flightpath, a Ruder Finn Company, Announces Launch of New Website Developed for Client Goya Foods